The Lucky Jewathon

  • Time & Date 26.11.2020 / 20:00
  • Location online
  • Original language PL / EN

    In Polish & English

  • Project The Lucky Jew

The Lucky Jewathon is a 3-day / 72-hour interactive durational, virtual art summit. The event is inspired by FestivALT’s live Lucky Jew performance that responds to conceived by Michael Rubenfeld and developed with Magda Rubenfeld Koralewska, Jason Francisco, and Adam Schorin.

The term “Lucky Jew” refers to figurines and small paintings of Jews with gold coins that are customarily sold in Poland as good luck charms. While some people see them as remembrances of Poland’s pre-war Jewish communities, for many they are simply anti-Semitic caricatures. Lucky Jew is a performance that engages with the cultural complications of these objects by bringing a Lucky Jew to life in the public spaces of the city. The performance, at once sincere and satirical, has inspired all manner of reactions—from ebullient praise to downright contempt. For us, the performance is an invitation to a conversation: about the cultural practice, “positive stereotypes,” images of Jews in Poland, and the complicated nature of luck.


For the Lucky Jewathon, FestivALT has invited 18 different people from around the world to host the Lucky Jewathon, including academics, artists, anthropologists, journalists, community leaders, and politicians. Each host will have a 4 hour section to contribute their own response to the “Lucky Jew” project. Over 72 hours we will be met with panels, conversations, art projects, film, music and maybe even some dancing. Each host has been asked to respond however they choose, and depending on when you tune in, you’ll get a completely different type of experience.


The Lucky Jewathon is completely interactive. This means that as soon as you enter the ZOOM room, you are a part of the performance. You are invited and encouraged to participate in the action — to bring your eyes, ears and voice to the room. The Lucky Jewathon will also be live streamed on YouTube and Facebook, for those who would prefer to just be an observer.

Inspired by telethon events where the goal is to raise money for a cause, the goal of the Lucky Jewathon is to raise awareness about a problematic practice that has become normalized in Poland.

In partnership with: Festival of Jewish Arts and Music, Asylum Arts, Chidusz magazine, Magazyn Kontakt, Eldorado Teatr, ASPJ – Australian Society of Polish Jews and Their Descendants, Stowarzyszenie Willa Decjusza, Forest Fringe, AntySchematy 2.

Financed by

In cooperation with Allianz Kulturstiftung. This project was co-financed by the Dutch Jewish Humanitarian Fund.
A public project co-financed by the Ministry of Foreign Affairs of the Republic of Poland through the competition “Public Diplomacy 2020—A New Dimension.” The performance reflects only the views of its creators and holds no bearing on the official position of the Ministry of Foreign Affairs.
This project is co-financed by the public funds of the City of Krakow. The event is a part of Festiwal Wielokulturowy — Nowi Krakowianie.