Since the collapse of Communism, tourism in Poland has shot up, and nowhere more so than in Krakow, where 14 million visitors explore the city each year. Much of this tourism is devoted to learning about Krakow’s Jewish history and to visiting nearby Auschwitz-Birkenau. In recent years, the city’s Jewish heritage tourism has neared a breaking point: the Jewish Quarter’s streets were clogged with tour groups and buses, and golf carts crisscross the city blaring pre-recorded audio tours. While some tours are of course very informative, there is such a glut of offerings that the cultural wires of the city have become crossed: competing billboards advertize 2-for-1 trips to Auschwitz and the Wieliczka Salt Mines; every day, hordes of visitors stop by courtyards and buildings that appeared in Schindler’s List; golf carts broadcast tours that are often misleading or downright inaccurate.

ALT Tours is a response to this phenomenon, a way of breaking through the noise and inviting you in to an ongoing conversation about the city’s cultural complications and mixed representations of Jewishness. From the streets of the former Jewish Quarter, to the site of the Krakow Ghetto, a local concentration camp, these tours blend storytelling and history, personal experience and cultural research. For the first time ever, we are offering these tours online. Our virtual tours combine live narration and discussion with pre-recorded footage and archival images, documents, and video. While everyone is stuck at home, we bring the tours straight to you. If you would like to organise a live virtual tour for your organisation or find out more please don’t hesitate to get in touch.

In cooperation with Allianz Kulturstiftung.
Co-financed by the Dutch Jewish Humanitarian Fund and Asylum Arts
A public project co-financed by the Ministry of Foreign Affairs of the Republic of Poland through the competition “Public Diplomacy 2020—A New Dimension.” The performance reflects only the views of its creators and holds no bearing on the official position of the Ministry of Foreign Affairs.
In cooperation with FoJam